For this episode, we’re exploring the world of Chinese social media with WildChina founder and Chinese social media influencer, Mei Zhang.

Despite having the world’s largest social media market with over a billion users, to rest of the world, the Chinese social media sphere is largely considered an enigma, with language and geo-barriers effectively shrouding it in mystery to those outside China.

In late 2020 Mei started posting on China’s social media platform Little Red Book and has since gained influencer status with over 270k followers and counting. In this episode we cover China’s leading social media platforms, the user demographics, trending content, and more

Listen to Episode 29:
Chinese Social Media with Influencer Mei Zhang

You can also listen to The China Travel Podcast on:

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Episode Overview:

00:47 – Introduction to Mei Zhang
02:12 – An overview of Chinese social media platforms
06:50 – How has social media usage changed in China
08:37 – Social media user demographic in China
10:01 – How social media has influenced a new interest in the countryside/nature
12:02 – How Mei became an influencer on Little Red Book
18:00 – What type of content is trending on Little Red Book
21:35 – How to categorize content into a trend on Little Red Book
22:41 – What is the audience demographic of Little Red Book
26:03 – How do Chinese internet users search for information
31:30 – How accessible is Chinese social media to an international audience
35:11 – How would an international brand go about marketing on Chinese social media
39:36 – An overview to WeChat
45:29 – How to follow Mei and WildChina on social media