Line Manager:
Marketing Manager
Location:
Beijing
Position Type:
Full time
Salary:
Subject to experience
WildChina is looking for a passionate, highly motivated, and creative native English speaker to join the marketing team in our Beijing headquarters as our Communications & Content Specialist. This is an exciting opportunity for a driven individual to play a key role in an award-winning, experiential travel company.
This individual will be responsible for communicating WildChina’s key messages across our website, social media, newsletters, and internal platforms through written and visual content. She/he will tell WildChina’s story in an engaging, compelling way; turning interested fans into clients and helping expand the reach and range of our audiences. While the focus will be communications and ensuring brand consistency, daily activities will be diverse and ever-changing, requiring the skills of a happy multi-tasker.
Your key responsibilities will include:
- Coordinating the creation and publishing of engaging content, including blog articles, lead magnets, newsletter content, and website copy
- Devising and implementing creative marketing campaigns for general branding exercises as well as specific outreach campaigns
- Managing a rich content calendar that reflects WildChina’s principles and attracts our target travelers
- Researching and analyzing WildChina’s market position and providing strategic input based on findings and goals
- Converting site traffic through intriguing calls-to-action, landing pages, and lead-generation content
- Developing, implementing, and managing WildChina’s social media strategy, including implementing a rich content calendar with plans for specific, timely marketing campaigns and consistent engagement with key audiences
- Measuring and recording the success of each social media and communications campaign
- Managing all WildChina newsletters, as well as media contacts, press releases, and other communications with key industry stakeholders
- Managing WildChina’s press page, as well as the outreach strategy for key media partners
- Staying up to date with the latest social media best practices and technologies, as well as travel trends relevant to WildChina
- Working with writers and designers to ensure content is informative and appealing
You will have:
- A passion for adventure, culture, and storytelling
- An eye for compelling visual and written content
- A bachelor’s degree in Marketing, Communications, Business, or similar
- Fluent written and oral English skills
- 1-3 years relevant work experience
- Attention to detail to such a level that you are known as ‘eagle-eyed’
- Ability to proactively lead a project
- Enjoy a highly organized, yet flexible way of working
- A happy, friendly, and genuine personality that is a pleasure to be around
Your knowledge and experience should include:
- Experience writing and/or editing
- Professional experience managing social media and communications
- Experience managing press relationships and outreach preferred
- Excellent written and verbal communication skills
- Proficiency with MS Office products (Excel, Word, PowerPoint)
- Excellent organizational and time management skills
- Ability to lead a project using own initiative as well as working as part of a team
- Video and photography skills are a plus
To apply for this position, please send an English-language resume and cover letter to hr@wildchina.com.