A Conversation with Entrepreneur and IP expert Leo Zheyuan Li 李柘远 [in Mandarin] (Event #64)
Entrepreneur Leo Zheyuan Li (李柘远) has over six million followers across Chinese social media platforms and is an intellectual property (IP) expert. In China, IP has taken on a wider meaning to include anything with a brand that can be monetized. This can be a television show with a loyal fan base, a successful restaurant, or a person. Join us for a conversation with Leo to learn how he created a successful personal brand using his knowledge of social media matrixes and discover the emerging IP economy in China.
Speaker:
Leo Zheyuan Li
Leo Zheyuan Li was admitted to Yale University at the age of 18 on a full scholarship. At the age of 22, after graduating with honors from Yale, he joined the investment firm, Goldman Sachs. In 2016, he was admitted to the MBA at Harvard Business School. He returned to China after graduating from Harvard and currently serves as a partner of Jinying Technology Co., Ltd. and is the founder of Xuezhang Leo (学长LEO), a culture and education brand.
Host
Mei ZhangFounder and CEO of WildChinaMei Zhang is the founder and CEO of WildChina. Under her leadership, WildChina flourished from a small Hutong operation into an award-winning business. Mei’s own expertise has led her to win a number of personal awards, including Travel and Leisure’s A-List of Top Travel Advisors, Condé Nast Traveler’s Top Travel Specialist, and Wendy Perrin’s #WOW List of Travel Experts. Mei is an Aspen Institute China Fellow and currently serves as a member of Harvard Business School’s Alumni Board.
